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Archive For November, 2016

Secret Arrow

November 14, 2016 · by Vanquish Corporation LLC

Vanquish Corporation is currently developing a new private social platform for parents to record memories of their life story and provide this to their children and loved ones on a future set date.

Secret Arrow from Vanquish Corporation on Vimeo.

As a proud Dad of four great kids there is always so much I want to say to them about life, love, family history, and heritage, the hopes and aspirations I have for them, career advice, how to be smart with money, how to avoid mistakes, special moments we have shared with them growing up and much more.

However as we all know kids often don’t want to listen. They are too young and distracted to appreciate everything we want to say.

By the time they are prepared to listen many of our inner thoughts may have dissipated or worse we may no longer be around to share these.

That’s when I came up with the idea for Secret Arrow. A new private, secure app where parents can record their inner most thoughts in the format of text, photos, audio and video and then set a future date (special birthday or graduation event) where their kids can have access to this.

The intent for Secret Arrow is to provide your loved ones with details about their legacy. Family roots, their birth stories, how your parents met, details about grandparents and great grandparents, special family events and life moments that are often forgotten as your kids grow up.

Google Laying the Foundation for Metasearch Travel Success

November 8, 2016 · by Vanquish Corporation LLC

Vanquish Corporation was recently commissioned to undertake a competitive analysis of the travel industry and to provide high level strategies around digital marketing.

Some of our findings are below:

Market Size – In 2011, mobile travel bookings in the U.S. accounted for a little over $2 billion, or 2% of all online bookings. Fast-forward two years, and that number has moved into the neighbourhood of $US13 billion, with that number expected to increase to nearly $US40 billion — or more than a quarter of online bookings — by 2015.

Screen Shot 2014-08-20 at 11.07.22 PM

Customers viewpoint – where do you go?

Screen Shot 2014-08-20 at 11.08.07 PM

Competitive Grouping:

Screen Shot 2014-08-20 at 11.09.47 PM

Website Traffic (US Territory Sites Only)

Screen Shot 2014-08-20 at 11.11.12 PM

There are many niche competitor features. Google is laying the foundation to be a major threat in the Meta search Travel Industry.

Screen Shot 2014-08-20 at 11.12.28 PM

  • Suggested online bid rates for ‘longtail’ SEO phrases are extremely expensive.
  • Competition is also fierce for organic search.
  • Search of course should not just be associated with desktop / laptop devices. 48% of users on mobile devices start on search engines.

Screen Shot 2014-08-20 at 11.17.04 PM

Trust Flow and Metrics. Content Marketing Strategies needed for most Meta Search Travel websites. Google however already has the traffic, making them ‘potentially’ the biggest player in this space over the coming years.

Screen Shot 2014-08-20 at 11.19.59 PM

Native App Mobile Explosion:

Screen Shot 2014-08-20 at 11.23.40 PM

Digital Marketing Strategy > #1 App Installs:

  • Primary call to action across all marketing channel messaging
  • PR / Social / Advertising / Search
  • Consider Sweepstake incentives to drive installs
  • Be mindful of wasting Cost Per Install and customize ad copy / messaging for existing users (Consider acquiring new users at the right time of year to maximize usage / ongoing interactions.

Screen Shot 2014-08-20 at 11.27.11 PM

Digital Marketing Strategy > #2 CRM

  • Retention of Existing Customers is Paramount.
  • Random Acts of Kindness….Gifts….Offers…
  • Mindful & Protective Interactions (Classic CRM)
  • Recommend a Friend Incentives

Growth by Acquisition & Strategic Partnerships > #3

  • Consider comparable networks & competitors for acquisition and / or strategic partnership (traffic / loyal audience) by:
  • Revenue
  • Active Customers
  • App Installs / Interaction
  • Market Share & Accessibility
  • New Tech

Content Strategy to Increase back links from authoritative Domains> #4

Targeting Topical Trust Sectors i.e. Regional. For example there are approx. 3000+ counties in the US. Each one has a <Visit> <County name>.org website, such as: http://www.visitgaston.org/ . Each City / State also has the equivalent – eg: http://www.charlottesgotalot.com/

keep_calm

Drive Social Engagement & Loyalty > #5

Adopt new App Platform Features to gain coverage in the App Stores > #6

Contact Vanquish Corporation if you would further information around this report.

E-commerce, Social Media & Business Development for Strong Brains

November 1, 2016 · by Vanquish Corporation LLC

Vanquish Corporation has been retained by Trident Brands Incorporated to provide e-commerce, social media, business development and influencer marketing programs for Brain Armor, a plant-based DHA Omega-3 supplement specifically designed for athletes to maximize performance.

brainarmor_headergraphics_basketball

Brain Armor optimizes cognitive and visual performance by supplying 1,050 mg of DHA per serving. DHA REPRESENTS 97% OF THE OMEGA-3s IN YOUR BRAIN and has been clinically proven to support brain, eye and heart health.*

BRAIN ARMOR IS NSF CERTIFIED FOR SPORT® and is a regular part of many professional and elite amateur athlete and team conditioning programs – http://brain-armor.com/

Customers already include many professional & collegiate teams throughout North America:

Cleveland Indians
Detroit Red Wings
Hartford Wolf Pack
Los Angeles Kings
Louisiana State University
Michigan State University Athletics
Montreal Canadiens
New York Rangers
New York Knicks
Oklahoma State University
Ontario Reign
Orlando Solar Bears
Philadelphia Flyers
Southern Methodist University
St. John’s IceCaps
Tampa Bay Rays
University of Alabama
University of Arizona
University of South Carolina
University of Tennessee
University of Texas Athletics
University of Wyoming
Virginia Tech

Brain Armor is powered by life’sDHA™ a patented plant source of DHA grown in an FDA-inspected facility- http://www.dsm.com/markets/foodandbeverages/en_US/products/nutritional-lipids/life-dha.html

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