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Posts By Vanquish Corporation LLC

Secret Arrow

November 14, 2016 · by Vanquish Corporation LLC

Vanquish Corporation is currently developing a new private social platform for parents to record memories of their life story and provide this to their children and loved ones on a future set date.

Secret Arrow from Vanquish Corporation on Vimeo.

As a proud Dad of four great kids there is always so much I want to say to them about life, love, family history, and heritage, the hopes and aspirations I have for them, career advice, how to be smart with money, how to avoid mistakes, special moments we have shared with them growing up and much more.

However as we all know kids often don’t want to listen. They are too young and distracted to appreciate everything we want to say.

By the time they are prepared to listen many of our inner thoughts may have dissipated or worse we may no longer be around to share these.

That’s when I came up with the idea for Secret Arrow. A new private, secure app where parents can record their inner most thoughts in the format of text, photos, audio and video and then set a future date (special birthday or graduation event) where their kids can have access to this.

The intent for Secret Arrow is to provide your loved ones with details about their legacy. Family roots, their birth stories, how your parents met, details about grandparents and great grandparents, special family events and life moments that are often forgotten as your kids grow up.

Google Laying the Foundation for Metasearch Travel Success

November 8, 2016 · by Vanquish Corporation LLC

Vanquish Corporation was recently commissioned to undertake a competitive analysis of the travel industry and to provide high level strategies around digital marketing.

Some of our findings are below:

Market Size – In 2011, mobile travel bookings in the U.S. accounted for a little over $2 billion, or 2% of all online bookings. Fast-forward two years, and that number has moved into the neighbourhood of $US13 billion, with that number expected to increase to nearly $US40 billion — or more than a quarter of online bookings — by 2015.

Screen Shot 2014-08-20 at 11.07.22 PM

Customers viewpoint – where do you go?

Screen Shot 2014-08-20 at 11.08.07 PM

Competitive Grouping:

Screen Shot 2014-08-20 at 11.09.47 PM

Website Traffic (US Territory Sites Only)

Screen Shot 2014-08-20 at 11.11.12 PM

There are many niche competitor features. Google is laying the foundation to be a major threat in the Meta search Travel Industry.

Screen Shot 2014-08-20 at 11.12.28 PM

  • Suggested online bid rates for ‘longtail’ SEO phrases are extremely expensive.
  • Competition is also fierce for organic search.
  • Search of course should not just be associated with desktop / laptop devices. 48% of users on mobile devices start on search engines.

Screen Shot 2014-08-20 at 11.17.04 PM

Trust Flow and Metrics. Content Marketing Strategies needed for most Meta Search Travel websites. Google however already has the traffic, making them ‘potentially’ the biggest player in this space over the coming years.

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Native App Mobile Explosion:

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Digital Marketing Strategy > #1 App Installs:

  • Primary call to action across all marketing channel messaging
  • PR / Social / Advertising / Search
  • Consider Sweepstake incentives to drive installs
  • Be mindful of wasting Cost Per Install and customize ad copy / messaging for existing users (Consider acquiring new users at the right time of year to maximize usage / ongoing interactions.

Screen Shot 2014-08-20 at 11.27.11 PM

Digital Marketing Strategy > #2 CRM

  • Retention of Existing Customers is Paramount.
  • Random Acts of Kindness….Gifts….Offers…
  • Mindful & Protective Interactions (Classic CRM)
  • Recommend a Friend Incentives

Growth by Acquisition & Strategic Partnerships > #3

  • Consider comparable networks & competitors for acquisition and / or strategic partnership (traffic / loyal audience) by:
  • Revenue
  • Active Customers
  • App Installs / Interaction
  • Market Share & Accessibility
  • New Tech

Content Strategy to Increase back links from authoritative Domains> #4

Targeting Topical Trust Sectors i.e. Regional. For example there are approx. 3000+ counties in the US. Each one has a <Visit> <County name>.org website, such as: http://www.visitgaston.org/ . Each City / State also has the equivalent – eg: http://www.charlottesgotalot.com/

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Drive Social Engagement & Loyalty > #5

Adopt new App Platform Features to gain coverage in the App Stores > #6

Contact Vanquish Corporation if you would further information around this report.

E-commerce, Social Media & Business Development for Strong Brains

November 1, 2016 · by Vanquish Corporation LLC

Vanquish Corporation has been retained by Trident Brands Incorporated to provide e-commerce, social media, business development and influencer marketing programs for Brain Armor, a plant-based DHA Omega-3 supplement specifically designed for athletes to maximize performance.

brainarmor_headergraphics_basketball

Brain Armor optimizes cognitive and visual performance by supplying 1,050 mg of DHA per serving. DHA REPRESENTS 97% OF THE OMEGA-3s IN YOUR BRAIN and has been clinically proven to support brain, eye and heart health.*

BRAIN ARMOR IS NSF CERTIFIED FOR SPORT® and is a regular part of many professional and elite amateur athlete and team conditioning programs – http://brain-armor.com/

Customers already include many professional & collegiate teams throughout North America:

Cleveland Indians
Detroit Red Wings
Hartford Wolf Pack
Los Angeles Kings
Louisiana State University
Michigan State University Athletics
Montreal Canadiens
New York Rangers
New York Knicks
Oklahoma State University
Ontario Reign
Orlando Solar Bears
Philadelphia Flyers
Southern Methodist University
St. John’s IceCaps
Tampa Bay Rays
University of Alabama
University of Arizona
University of South Carolina
University of Tennessee
University of Texas Athletics
University of Wyoming
Virginia Tech

Brain Armor is powered by life’sDHA™ a patented plant source of DHA grown in an FDA-inspected facility- http://www.dsm.com/markets/foodandbeverages/en_US/products/nutritional-lipids/life-dha.html

Pocket Teams

October 17, 2016 · by Vanquish Corporation LLC

Pocket Teams is a mobile app for iOS and Android that makes it easy to communicate the what, where and when of team activities to parents, players, members, coaches and team coordinators.

Securely create, find or join a team. Easily invite contacts, communicate with private team messaging, set up events, share team experiences with photo sharing and much more.

Download Pocket Teams today.

Teams

Accept team invitations or create your own teams & start inviting players, whether it’s Soccer, Science or Square Dancing

Communication

With push notification, the entire team learns about any changes. Everyone stays informed about plans, schedules, and activities.

Safety & Privacy

Engage with your own teams at the click of a button, in a safe secure manner without ever sharing private information.

Events

Add one off or recurring Events. See who can attend. Built-in GPS makes the “how to get there” easy.

Pictures & Sharing

Parents and teammates can take pictures and apply filters. Security features ensure only members have access.

Control

Create a private team that requires an invitation to join or open it up to the public if you’re trying to recruit team players.

Acquisition, Retention & Engagement

May 17, 2016 · by Vanquish Corporation LLC

Vanquish Corporation has extensive experience developing CRM programs to drive new customer acquisition, retention and engagement . These includes, Code M – for Codemasters,  SEGA PASS – for SEGA and dozens of other opt-in email, web and social media programs. Enabling companies to send targeted messaging for marketing, game beta testing, engagement and e-commerce offers.

User retention tactics include:

  • Random Acts of Kindness (RAF’s)
  • Member Exclusive offers with targeted 3rd Party Companies
  • Recommend a Friend strategies

Digital Distribution

November 17, 2015 · by Vanquish Corporation LLC

Over 15yrs experience devising strategies for digital distribution, games on demand (GOD) and digital rights management (DRM). Our strategies and monetization models have generated ten of millions of dollars in incremental annual revenues for companies such as SEGA, Codemasters and a host of smaller developers & publishers. Titles include:

  • The Total War series of titles and DLC for SEGA’s Creative Assembly studio.
  • Football Manager for the SEGA’s Sports Interactive studio
  • Lord of the Rings Online (LOTRO)
  • Gods & Heroes
  • Aliens vs Predator
  • The Official Beijing Olympics Game

lotro_stbk_pack_uk_rgb_400

Strategies included:

  • Gaining board level agreements to proceed with this strategy
  • Providing business impact and sales forecasts
  • Convincing ‘traditional’ boxed sales staff that this ‘was a good thing‘
  • Creating relationships with the worlds largest PC Download companies to include, Valve, Gamestop Impulse, TryMedia, Metaboli, GameTap, Microsoft, Gamersgate, Origin, Desura, Boonty, Nexway, GOG, Direct2Drive (now Gamefly) and Greenman Gaming
  • Working with internal technical staff to prepare and deliver PC / Mac builds in required formats

Amazon Vendor Central – Invitation Only

November 16, 2015 · by Vanquish Corporation LLC

Vanquish Corporation today announced additional services to assist retailers and manufactures gain a listing on Amazon’s most prestigious and hard to access program – Amazon Vendor Central.

Vendor Central is an invitation only designation that present products as sold and shipped by Amazon.com. It provides access to a range of promotions including Amazon Vine, Subscribe & Save, Best Deals, Lighting Deals and other Coupon Services.

amazon-logo

SDK the Missing Link for True Competitor to Steam

September 19, 2015 · by Vanquish Corporation LLC

Having worked in the PC and Mac (video game) digital download market for over 14 yrs I’m thrilled to see how far this distribution channel has now developed; and that all major publisher have ‘finally’ recognized that this is the only way forward for PC and Mac games.

I say ‘finally’ with a chuckle as I clearly remember even as late as 2009 the difficulty some senior SEGA executives had with endorsing a PC download strategy as they were concerned on the impact it would have with retailers.

Thanks to the vision and support of people like Mike Hayes, former CEO & President of SEGA and Studio Heads like Miles Jacobson of Sports Interactive we were able to proceed with bringing AAA titles like Football Manager, Total War and Aliens vs. Predator to PC Download, day and date with the retail release.

Needless to say, once we started to generate millions of pounds in incremental annual profit for the company via this new distribution channel, many attitudes internally were soon reversed.

Since starting Vanquish Corporation a few years ago I’ve helped a number of smaller indie PC developers navigate the path for PC Download distribution. This has certainly been an eye-opening experience.

However, even with the PC and Mac download channel maturing and becoming more acceptable it is still lacking in certain areas. No more so than the lack of PC and Mac Distribution Partners in this space that can offer developers an SDK to rival Steamworks.

Many PC Distributors are merely e-commerce shop fronts and sell Steamwork builds of games. This means they are essentially handing over any customer they acquire over to Steam after this initial purchase.

Let me explain:

Valve is the dominant force in the PC and Mac download business. (And rightly so). They have invested heavily in infrastructure; have developed a fantastic SDK  (Steamworks) and have a proven knack to monetize titles across their vast network with clever tactical and bundle promotions. From experience I can advocate that this is not just proven with new AAA blockbuster PC and Mac games, but even for games that may already be 2-3 years old and long gone from retailers shelves.

The Steam SDK, Steamworks, is available for any developer approved for the Steam platform. It offers a tremendous set of API’s and infrastructure that includes: player matching, server hosting, leaderboard functionality, player stats, opportunity to sell DLC, achievements and much more.

The Beginning of the End for Indie Developed Multiplayer Games?

Over the last few year the Steam network has become overloaded with new game applications. The days of calling up Valve and asking them to review your game (for indie developers) are over.  Instead Steam now direct all indie developers to their new Greenlight Program, the idea being the community will now decide what games they would like to see launched on Steam based on a voting system. Sort of like crowd sourcing for games.

The issue is Greenlight has also now become overloaded. As of today there are more than more than 875 new game applications to browse with new games being added weekly.  Despite yesterday’s new category announcement, the odds of your game being discovered by the Steam Community are getting slimmer by the day.

Also we have to realize that many Indie developers are just that ‘developers’; they are not experts at manipulating or courting votes.

With so many games new been added to Greenlight, many ‘hidden gems’ are simply lost or being passed over. (To me this seems like a great opportunity for other rival PC Download partners to use Greenlight as an online biz dev list and invite these 100’s of other titles to their networks).

So now all these developers are not only having a very difficult time getting their game onto the Steam network but worse, they don’t have access to the Steamworks API.

What are the options now for the average indie developer that has a great game with multiplayer features, that they want to launch on other PC Download platforms?

The other platforms don’t offer an SDK.  They are merely e-commerce shop fronts.

Is the indie developer now expected to launch their own master server and integrate ad hoc services like Unity or SmartFox to offer these multiplayer features? Seems like a big ask when budgets are getting tighter.

With Steam giving less indie developers access to Steamworks and no other proven PC Downlaod SDK’s available this could seriously limit and hamper the growth of multiplayer indie games.

Missing Opportunity

What I still don’t understand is, with the exception of Valve and Steamworks, why no other PC Download partner, to date, has developed a viable SDK that 3rd party developers can use.

All the other main PC Download  partners like, Gamestop Impulse, Gamefly, Gamersgate, Metaboli, the new Origin network, Nexway, Greenman Gaming each have their own merits but:

  1. None of them (currently) have a PC or Mac download SDK to help the indie developer with their multiplayer needs.
  2. What’s even more amazing is that each of these networks will accept a Steamworks build of a PC / Mac game.  That means these PC Download partners will take the initial sales transaction but will then effectively pass the customer over to Steam by providing them with the Steam Client to download (if user doesn’t already have it).

It’s difficult to comprehend the pain PC Download partners must have had to go through to make the decision to accept Steamworks builds. Every day this goes on the stronger Valve becomes.

Surely the time is ripe for a new serious player to emerge in this space with an SDK to compliment Steamworks.

I understand that Origin and Uplay, UbiSofts new ESD offering have an SDK but presently these are only for their internal games. No news yet that these will be available to 3rd party games.

I expect that other large PC developers / Publishers are building or at least evaluating the merits of their own SDK system. It has to be the way forward.

In the meantime what should the poor Indie developers do to roll out multiplayer features?

===============

Nick Pili | Vanquish Corporation | npili@vanquishcorp.com

PLAYSEGA

August 16, 2015 · by Vanquish Corporation LLC

playsega

Whilst working for SEGA, Nick Pili, Vanquish Corporation Founder & CEO, was driving force behind a highly ambitious innovative online project called: PLAYSEGA.

PLAYSEGA was an online portal enabling users to play old Skool SEGA Genesis & Saturn games via a web browser, using a Java emulator we created in house. The emulator provided pause and save functions – which the original consoles did not. Other attributes to the portal included:

  • The world’s first Sonic The Hedgehog Level Creator
  • A custom built PLAYSEGA USB Joypad for VIP Members
  • A combination of old Skool SEGA mini games combined with more modern developed games
  • My Escape Section – a dedicated area for users to customize their personal PLAYSEGA Page

playsega1012

level-editor

SEGA Games included:

  • Alex Kidd in the Enchanted Castle
  • Altered Beast
  • Bio-Hazard Battle
  • Bonanza Brothers
  • Columns
  • Comix Zone
  • Crack Down
  • Decap Attack
  • Dr. Robotnik’s Mean Bean Machine
  • Dynamite Headdy
  • Ecco the Dolphin
  • Ecco: the Tides of Time
  • Ecco Jr.
  • ESWAT: City Under Siege
  • Fatal Labyrinth
  • Flicky
  • Gain Ground
  • Golden Axe
  • Golden Axe II
  • Gunstar Heroes
  • Kid Chameleon
  • Ristar
  • Shining Force
  • Shinobi III: Return of the Ninja Master
  • Sonic 3D: Flickies’ Island
  • Sonic Spinball
  • Sonic the Hedgehog
  • Space Harrier II
  • Streets of Rage
  • Streets of Rage 2
  • Super Thunder Blade
  • Vectorman
  • Virtua Fighter 2

Some cool links / reviews to the project can be found below:

Gamezebo – Interview with Nick Pili, PlaySEGA 

SEGA Retro

Rush Bros – Music, Platform, Racing Game

December 16, 2014 · by Vanquish Corporation LLC

Rush Bros. is the fast-paced innovative music based racing game from the people who played “I Wanna Be The Guy” and thought it was too easy.

Remember the movie “The Wizard” where they debuted  Super Mario Bros. 3 and the players all raced against each other at the same time? Xyla Entertainment liked that idea so much they built a game around it.

A 2D platforming experience unlike any so far, not only one where even seasoned veterans would be expected to die repeatedly to reach a goal, but a game which allows for real-time competition.

Rush Bros. is a re-engineered 2D Platformer built from the ground up to allow for split-screen competitive play between 2 racers who compete in real time to see who is the best at playing not just Rush Bros. but platforming games in general!

The game features 40 stages which act as racing tracks, with more DLC and expansions already being planned as well as a Level Editor.

Behind this great game there are also fun music-based visualizations designed to increase replay-ability by allowing you to play the game to your own personal library of music tracks. The music you pick will influence how the stages looks.

Now available for purchase on STEAM for PC/Mac, Ouya and launching soon on Android.

RB

Vanquish Corporation have been engaged with this project for the two years providing services to include:

  • P&L Forecasting & Analysis
  • PC/Mac Download Distribution Strategy
  • Steam Greenlight Process
  • Game Evaluation
  • Personnel Management & Recruiting
  • General Business Consulting
  • Online Marketing & User Acquisition
  • Business Development
  • Negotiating Licensing and Custom Level Arrangements with bands such as Infected Mushroom, Dead Day Revolution, Xilent and Wings of Apollo.
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